Heya, I’m Prerna!
I’m a self -taught designer based in mumbai. Besides designing, I like watching netflix, romanticising mundane things and giving my friends (not so) great life advices over a bowl of pasta.
Stuff I’ve spent my blood, sweat, tears and curses on
Giving Panacea a new brand identity (under NDA)
01
Panacea Biotec, an Indian multinational healthcare company, specializes in research, development, manufacturing, and marketing of pharmaceutical formulations and vaccines. I helped design Panacea's new website for its rebranding.
Helping lawyers stay organised
02
I led a team of 3 and helped design a case management app for legal professionals, making tracking and organising information efficient and quick
Helping travelers travel
03
Given the inherent unpredictability of travel within Mumbai, along with the plethora of transportation alternatives available, travelling is a headache. I stratergised and designed a travel app to try and cater to the needs of both tourists and locals alike
Bridging the gap between wholesalers and small businesses
04
Redesigned a B2B mobile application to enhance it’s visual appeal and added 2 new features, increasing functionality and accessibility leading to a boost in the app’s download rates and user engagement
Some passion projects I did for my own fun :)
Branding for an imaginary cafe in Vietnam
Au Co, is an imaginary coffee shop in Vietnam, which aims to create magic in every cup it serves. I tried my hand at designing a logo for this beautiful cafe (that I totally dreamt up)
Another logo/branding project for a restaurant inspired by a book I read
Bib’s, owned by an ex military chef is retro themed restaurant located in Boston. I created a logo/branding concept, hoping to take the eaters back to the good ol’ times